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Dr. Seuss Immunization Awareness Campaign

Did you know that in 1997, Dr. Seuss and Mrs. Geisel launched a national Dr. Seuss Immunization Awareness Campaign?

“The national Dr. Seuss campaign was launched today during a national immunization partnership meeting in Atlanta. At the event, one of the most recognizable Dr. Seuss characters, the Cat in the Hat, unveiled a limited series of six immunization posters featuring Dr. Seuss characters. The art was donated by Mrs. Geisel, through Dr. Seuss Enterprises, Inc., which controls the rights to his works. The Centers for Disease Control and Prevention will distribute the limited-edition posters to health care providers, medical clinics, community centers, and schools for display.”

HHS ANNOUNCES NEW DR. SEUSS CAMPAIGN TO INCREASE CHILDHOOD IMMUNIZATION AWARENESS

The campaign, with the CDC, was part of a comprehensive Childhood Immunization Initiative launched by HHS Secretary Donna E. Shalala and the Clinton Administration to help parents see the importance of getting their kids vaccinated and protected on time.

Dr. Seuss Immunization Awareness Campaign

Remember, this was just after large measles outbreaks in the US

When parents still needed a reminder that they could help keep their kids healthy by getting them vaccinated and protected on time.

The campaign featured The Cat in the Hat and the Vaccination Bird!

And King Birtram of Binn who was stuck in his castle in quarantine because he was unvaccinated and had developed measles. Which begs the question… who was taking care of the Patrol Cats and keeping the nizzards from eating all of the dike trees?!?

The Sneetches made an appearance too.
The Sneetches made an appearance too.

There have been some changes in the immunization schedule since 1997, but one thing is still sure, the old saying still rings true – prevention beats cure!

"...she didn't do it, and now it's too late."
“…she didn’t do it, and now it’s too late.”

The six posters were printed in English and Spanish and were shipped free to pediatricians, health clinics, and other health care providers who wanted to educate parents about the importance of vaccinating and protecting their kids.

For protection against serious diseases, Gertrude McFuzz says that it's wise to immunize.
For protection against serious diseases, Gertrude McFuzz says that it’s wise to immunize.

Time to put these posters up again?

Does everyone need a reminder that it’s wise to immunize?

More on Immunization Posters

Last Updated on February 16, 2022

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