Cognitive Bias and Vaccine Education

Most of us think we use good judgement when we make decisions.

We research things, consider pros and cons, and put a lot of thought into our decisions.

Unfortunately, no matter how careful we are, subconscious cognitive bias can lead us to make mistakes.

Cognitive biases are defined as:

mental errors caused by our simplified information processing strategies.

Cognitive biases often make it difficult for vaccine hesitant parents to see through anti-vaccine myths and misinformation.

These cognitive biases include:

  • confirmation bias
  • blind spot bias
  • survivorship bias
  • selective perception
  • backfire effect
  • choice-supportive bias
  • conjunction fallacy
  • Dunning-Kruger effect
  • hindsight bias
  • illusory correlation
  • ostrich effect
  • pessimism bias
  • semmelweis reflex
  • false consensus effect

As you get educated about vaccines, don’t let any of these cognitive biases get in your way.

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